I.
I simplify complexity.
I design products for large organizations where complex workflows, multiple stakeholders and scalability matter. I enjoy transforming complicated systems into intuitive user experiences.
Senior Product Designer
Daria Urban-Kostyk.
Turning complex ideas into thoughtful digital products through product thinking, design craft and AI-native workflows.
I design digital products for startups and global organizations, combining product strategy, strong visual craft and modern AI workflows to build products people genuinely enjoy using.
Based in
Poland · Remote
Experience
10+ years
Focus
Product · AI · Systems
Availability
Selectively taking work
About my approach
Three principles that shape how I work.
II.
I build with ownership.
I love startup environments where I can own the entire design process — from product strategy and discovery to polished interfaces and implementation-ready designs.
III.
I embrace what's next.
I'm constantly exploring how AI can improve product design, prototyping, engineering collaboration and product development. I actively build AI-powered products and experiment with modern workflows.
Selected work
A decade of shipping products for startups and global teams.
- 01
Quotebeam
Pricing Management
0-1Startupe-commerceBuilding an e-commerce platform for the industrial automation market.
2024 — 2025Building an e-commerce platform for the industrial automation market.
- 02
Quotebeam
Building a Store Management Panel
0-1Startupe-commerceMy framework for discovering, validating and designing complex product features.
2024 — 2025My framework for discovering, validating and designing complex product features.
- 03
Quotebeam
Startup Rebranding
0-1Startupe-commerceCreating a complete brand identity, marketing assets and a scalable design system.
2024 — 2025Creating a complete brand identity, marketing assets and a scalable design system.
- 04
Kingfisher
Local Pricing
Corporatee-commerceIntroducing complex pricing functionality into an existing enterprise e-commerce ecosystem.
2022Introducing complex pricing functionality into an existing enterprise e-commerce ecosystem.
- 05
Kingfisher
Autosuggest Search
Corporatee-commerceDesigning a new search component through business discovery, benchmarking and iterative UX.
2022Designing a new search component through business discovery, benchmarking and iterative UX.
- 06
Pharmaceutical (NDA)
Accessibility in Data Visualization
CorporateReworking color systems used across enterprise BI reports to make them accessible to users with color vision deficiencies.
2021Reworking color systems used across enterprise BI reports to make them accessible to users with color vision deficiencies.
- 07
Volkswagen FS
Volkswagen Financial Services
CorporateDesigning digital insurance products and improving online customer journeys across four brands.
2019 — 2020Designing digital insurance products and improving online customer journeys across four brands.
Building with AI
A playground for what design becomes next.
The ability to turn an idea into a fully functional application feels like a playground for creativity, and I couldn't resist diving in.
Along the way, I've explored areas well beyond the traditional scope of product design—from understanding backend architecture and AWS integrations to working closely with AI-assisted development tools. While I'm not a software engineer, learning these technologies has helped me design better products and prototype ideas with a level of speed and fidelity that wasn't possible before.
Being able to build and launch applications that people can actually use—and even buy—is one of the most exciting parts of my work today.
About
A designer who cares about product outcomes as much as pixels.
Over the past decade I’ve designed products for startups and global organizations, helping teams transform complex ideas into intuitive digital experiences.
My background in visual design, combined with years of product thinking and a passion for AI, allows me to move comfortably from early concepts to polished, implementation-ready products.
I enjoy collaborating closely with engineers, solving challenging UX problems and continuously exploring better ways to build products.
Contact